Office Hours Brand

Office Hours is an iOS product for peer learning. It pairs mentors and students in booked sessions and replaces the long scheduling thread with one screen. The product's whole premise is removing friction between two people who already want to talk.

The product had screens before it had a brand, and the risk was the usual one: an identity bolted on afterward that diverges from the interface within a quarter. The brief was color, type, and voice built alongside the product, with proof the system would hold anywhere bigger than a phone.

Built the system in parallel with the product screens so brand and interface never diverged, and wrote the voice rules with the visual ones: warm and direct, like a good mentor, never like a syllabus. Then art directed a five-poster series as the exam, the same palette, type, and voice pushed to room scale, sizes the app never reaches. The system passed without growing new rules, which is the test of whether it was a system at all.

Five-poster series stress-tests the identity at room scale. Color and type set on screen first, print second. Voice written warm and direct, like a good mentor. Same rules at poster scale and app scale, no exceptions added.