
Studio Commercial
Motion ยท Roberts Design Studio
Independent studio of one. Brand, packaging, and interfaces designed directly in code: no mockup phase, no handoff, no translation loss between the idea and the shipped thing. The bet is that taste plus production speed beats headcount, and every project in the studio doubles as evidence for the method.
A studio that claims taste as its differentiator cannot lead with a paragraph explaining the claim. The site needed something that settles the question in the first second, before a visitor decides whether to keep reading. The brief was to make the homepage itself the argument.
Directed and cut a seventy-second film that now plays full-bleed as the entire homepage, autoplaying muted and taking sound on the first interaction. Cut it to survive a loop, so the last frame hands off to the first without a visible seam, because a homepage video gets watched in fragments and never from the top. Shipped with a poster frame so the first paint is the film rather than a black rectangle.
Runs full-bleed as the homepage, not as a section inside it. Muted autoplay, gains sound on first interaction. Cut to loop seamlessly, first and last frame matched. Poster frame carries the first paint before the video decodes.